A movement to reclaim identity, purpose, and connection through personal storytelling.
Who Over What. The Year of the Who 2026
“The world doesn’t need more of what you do.
It needs more of who you are.”
The Problem: The Loss of the Who
We’re Suffering From an Identity Crisis
In today’s world, people are defined by what they do—titles, performance, possessions, and productivity—while losing touch with who they are.
The result? Burnout. Disconnection. Loneliness. Confusion. Distrust. Division. Isolation. Chaos. We’re striving harder than ever yet feeling emptier inside.
The Movement of Who Over What calls us back to our true identity—the part of us that can’t be measured by metrics, roles, or achievements.
“When you forget who you are,
no amount of doing will make you feel whole.”
THE SOLUTION
When The Who Leads Everything Changes
Worth isn’t earned by output. When identity leads, performance serves rather than defines.
No level of accomplishment compares to what character can create.
Only authenticity can turn achievement into something that matters.
In the world of the What, equality is impossible.
Because the What will always compare, compete, and categorize.
In the world of the What, someone will always have more, do more, or seem better.
But in the world of the Who — equality already exists.
Because in the Who, we’re not measured — we’re known. We’re not ranked — we’re valued.
The Who is where God placed our worth — equal, intrinsic, and unchangeable.
The world of the What divides us.
The world of the Who unites us.
It reminds us that before we ever did anything, we were already someone.
“You can’t become who you’re meant to be until you stop performing for who you think you should be.”
The Movement: The Year of The Who 2026
This is the Year to Reclaim Your Who
2026 isn’t about doing more. It’s about becoming more.
The Year of the Who is a transformational campaign designed to help you rediscover, understand, and realign with your authentic self. Through storytelling, reflection, and connection, we’re shifting from performance-based existing to identity-based living.
💫Lead, serve, and create from identity—not insecurity.
When your Who leads, fear no longer drives what you do. You stop performing for approval and start creating from purpose. Leadership becomes service, and what you build carries peace instead of pressure.
🤝Build connections rooted in authenticity and vulnerability.
Real connection doesn’t happen through titles or accomplishments—it’s built through openness and vulnerability. When you lead with your Who, people see your heart before your résumé, and that’s where trust begins.
🌿Live with peace, clarity, and purpose instead of burnout and confusion.
Burnout fades when your worth isn’t tied to performance. Living from the Who brings rhythm instead of rush—where purpose replaces pressure, and peace becomes your natural pace.
🏗️Rebuild community through understanding, trust, and shared humanity.
Division breaks when we start listening to stories instead of judging outcomes. The Who restores what the What divides, creating spaces where empathy, respect, and unity can thrive again.
💎Stop striving for worth and start living from wholeness.
You don’t have to earn what God already gave. Your worth isn’t in what you produce—it’s in who you are. Living from the Who is freedom: the freedom to rest, create, and love without needing to prove.
“The greatest uprising is the one that happens within.”
Get Started - Take the Assessment
Are You Living from the Who or the What?
Discover how much of your identity is rooted in what you do.
In just a few questions, you’ll find out whether you’re:
The Performer
Anchored in the What; chasing validation through doing.
The Balancer
Torn between who you are and what you do.
The Aligned
Living with growing harmony between doing and being.
The Anchored
Firmly rooted in your Who; leading, serving, and creating from identity.
TAKE ASSESSMENT NOW
Join Free Class: The Year of the Who – Why It Matters and How to Live It
This free class introduces the principles, practices, and mindset shifts needed to live from identity.
You’ll:
- Explore how “the Who” influences purpose, motivation, relationships, and decisions.
- Learn to detach your worth from performance and reconnect with your authentic self.
- Experience guided reflection and discussion that bring clarity, direction, and peace.
- Discover practical ways to live out your Who in your daily life.
“Awareness is the first act of transformation.”
HOW TO GO DEEPER : THE WORLD OF PERSONAL STORYTELLING SCHOOL & BOOK
Transform Your Year of the Who into a Lifelong Journey
The Year of the Who begins with awareness — but real transformation happens when you keep discovering, understanding, and communicating who you are.
Living from the Who isn’t easy. It requires courage, introspection, and emotional honesty. We have to face our fears, confront our vulnerabilities, and overcome the habits, defenses, and narratives that have kept us anchored in the What.
That’s why The World of Personal Storytelling School exists. It gives you a framework, a process, and a community to help you practice living from your Who — to move from reflection to revelation, from insight to application, and from isolation to authentic connection.
And if you’re not ready for the school, start with the companion book, Enter the World of Personal Storytelling.
It lays out the full framework behind this movement and shows how personal storytelling develops identity, emotional intelligence, and connection— helping you live from meaning instead of performance.
Together, the book and the school form the foundation of the Who Over What movement — the path from awareness to authorship, and from inspiration to lasting change.
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